Salut Canada: The Tourism Corridor

SALUT CANADA: THE TOURISM CORRIDOR

Are you a tourism operator who already offers or wishes to offer services in French? We have an opportunity for you!


Salut Canada (The Francophone Heritage, Culture and Tourism Corridor), an initiative connected to Canada’s 150th anniversary, was developed by RDÉE Canada and its national network, including Horizon TNL.


Salut Canada is a selection of heritage, cultural and tourism experiences and products offering three levels of service in French, according to a Canada-wide classification. The goals of this project are to:


  • Showcase the Francophone and Acadian heritage and culture of each province and territory in Canada


  • Ensure the development of Francophone tourism experiences, products, and services offered by tourism operators in French


  • Promote these tourism experiences and products in the domestic and international French-speaking tourist markets


  • Develop the tourism sector in Canada to generate new economic streams


The Salut Canada website was launched in February 2018 and captures more than 350 tourism experiences and products from the Canadian provinces and territories. Visitors can:


  • Browse the descriptions of tourism experiences and products


  • Add the entries to their personalized favorites list


  • Easily reorder their list to create an entirely customized, chronological itinerary


Favourites interface of corridorcanada.ca.

Thanks to Salut Canada's national classification, visitors can quickly identify the level of French-language service offered at each destination:

Level of service 1 on the Tourist Corridor.
Level of service 2 on the Tourist Corridor.
Level of service 3 on the Tourist Corridor.

This classification system ultimately increases the competitiveness of each destination, for both its tourism experiences and products. It also provides structure to the pan-Canadian Francophone and bilingual tourism industry and meets the needs of tourism operators and their clients.


Steps to enter

  • 1- First Contact and Pre-selection

    Learn more about Salut Canada by contacting Explore TNL's provincial tourism coordinator, your provincial contact for Newfoundland and Labrador. She will evaluate your tourism experience or product to ensure that it meets the objectives. Once this is confirmed, she will help you prepare your application.

  • 2- Submission and Evaluation

    Once your application is complete, our agent will forward it to Salut Canada's Selection Committee for final evaluation; this process involves a list of criteria established to guarantee the quality of the tourism experiences or products. Our agent will contact you to inform you of the results of this evaluation.

  • 3- Integration to Salut Canada's Website

    Once your application has been accepted, your tourism experience or product will be added to Salut Canada's website. To complete this process, we require you to:


    1. Sign an agreement
    2. Provide us with 6 quality photos (720p, 1280 x 920 pixels minimum)
    3. Add a link to Salut Canda's website on your business’ website
    4. Display your level of service (according to the National Classification of French Language Services) on your website and in your offices with the promotional material we provide
    5. Give consent for us to prepare a short written text describing your tourism experience or product that will appear on the Salut Canada's website alongside your photos

  • 4-Follow-up Assistance

    Once your tourism experience or product has been integrated, we will stay in contact with you. If your situation changes (i.e. you wish to change your level of service in French or increase your online visibility) or you need to update your information, please let us know and we will be glad to assist you.

Integration into this project is free and offers unparalleled visibility in French-speaking markets. To begin the process, please contact Valérie Saltel, our provincial tourism coordinator.

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